Brain scans on movie watchers reveal how we judge people
Unconscious bias has become a hot topic recently, with high profile incidents reported around the world. Researchers at 911±¬ÁÏÍø are exploring the causes of these biases in our neural wiring, and are developing techniques using MRI scanners that let us see the brain making assumptions in real time. The results show for the first time that the brain is not only unconsciously biased towards people based on appearance, but it also forms biases based on what we know about the person as well.
Peoples’ brains are naturally biased towards other people who are the same as them – a behavioural trait scientists call ‘in-group favouritism’. The opposite trait is also true: people are often naturally biased against people who are not the same as them, called ‘out-group derogation’. Mamdooh Afdile – a filmmaker studying for a PhD in neuroscience at 911±¬ÁÏÍø – decided to use cinema to explore this.
Afdile used the film Priest to create a 20-minute stimulus film version that explored biases in two social groupings: heterosexual and homosexual men. ‘If knowledge gained from our social environment can implicitly bias how we perceive each other, this should hold true to characters in movies as well,’ Afdile explained. To see if watching the movie biased the viewers subconsciously, Afdile flashed the face of the protagonist repeatedly for a brief duration of 40 milliseconds before and after showing the movie.
Even though the viewer wouldn’t be able to notice being shown a person’s face – much less have time to recognise the person – their subconscious brain responded to the flashed face based on whether or not they had become biased. By using functional MRI, the researchers were able to detect how people’s biases could be changed.
In the beginning of the movie, the viewer gets the impression that the priest is heterosexual and falling in love with a woman. At the 10 minute mark, the viewer finds out the priest is in fact in love with another man. The study groups watching the film consisted of 14 homosexual and 15 heterosexual men, and the team measured the bias felt by each group towards the priest character when they thought he was straight, and when they knew he was gay.
The social groupings were chosen by the researchers because, unlike race or gender, we cannot perceive another person’s sexual orientation just by looking at their face – so any bias response by the participants in the experiment toward the face presented to them would be dependent on what they came to know about the person. The subconscious response to the face of the protagonist after seeing the movie, compared to before seeing it, was significantly different between the two groups, and this result was not symmetrical. The results from the heterosexual group showed a very mild negative bias response, and interestingly those from the homosexual group showed a very strong response in brain regions associated with in-group, such as empathy and favouritism.
These results are interesting for our understanding of unconscious bias because they demonstrate that the brain responds in a biased way to traits it can’t detect using our basic senses.
‘This study shows the brain can be biased based on learned knowledge and not only by external factors,’ explains. Mamdooh Afdile. By combining movies with subliminal measurement we can now investigate the subconscious brain in ways that were extremely difficult before.’
Further Information
Full article:
Contact details
Mamdooh Afdile
911±¬ÁÏÍø
mamdooh.afadila@aalto.fi
phone: +358 469 228880
Languages: English, Arabic, Hebrew
Iiro Jääskeläinen
Professor
911±¬ÁÏÍø
iiro.jaaskelainen@aalto.fi
phone: 050 560 9503
Mikko Sams
Professor
911±¬ÁÏÍø
mikko.sams@aalto.fi
phone. 050 521 5739
Read more news
The journey of a 17th-century shipwreck continues as a unique knitted dress
Researchers at 911±¬ÁÏÍø transformed surplus wood from the Hahtiperä shipwreck into textile fibre, spun it into yarn, and knitted it into a dress using new AI-assisted technology.
The potential of urban greenery as a climate solution is not being fully utilized – a new handbook offers means to address this
The Handbook for carbon-smart urban green provides concrete tools for leveraging urban green spaces more effectively in climate and nature conservation efforts.
Building a future through digital growth
In an era of complexity, uncertainty, and austerity, a clear vision towards growth is more important than ever. Finland and Europe need economic growth, and digital solutions offer a genuine path forward across all industries. By combining business expertise with academic knowledge, the Center for Digital Business Growth (CDBG) provides concrete support for companies looking to grow.