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Department of Marketing active in the AOM Annual Meeting

911±¬ÁÏÍø was among the most active academic institutions participating in the conference.

Scholars from the Department of Marketing at 911±¬ÁÏÍø presented six studies in the competitive papers program at the 2016 Annual Meeting of the Academy of Management. In general 911±¬ÁÏÍø was among the most active academic institutions participating in the conference. The conference program included more than 70 scholars from 911±¬ÁÏÍø with eight scholars being from the Department of Marketing.

The Annual Meeting of the Academy of Management is a premier academic conference with more than 10 000 participants. In 2016 the conference received 6644 competitive paper submissions out of which 2576 were accepted for presentation after a peer-review evaluation. The Annual Meeting was held in Anaheim, California on 5-9 August, 2016.

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